01
iGaming
Market entry, acquisition, retention, affiliates, esports betting and product. From licence to LTV.
Operators who've done it.
Advisors who'll do it with you.
KaitenX is the consulting practice of two iGaming operators, Claude du Toit and Bux Syed, with more than 25 combined years running acquisition, retention, esports betting and P&L for brands like Betway, Rivalry and Esports Entertainment Group. We advise across iGaming, crypto, AI and executive leadership. No decks for the sake of decks. Strategy that ships.
Why KaitenX
Most consultants have studied your industry. We've been on the floor of it.
We've launched sportsbooks, built retention teams from zero, and run esports betting divisions inside a Nasdaq-listed group. We know what a bad affiliate deal looks like at month six, what a regulator actually asks for, and where an AI rollout quietly falls apart.
That's the difference. We don't hand you a plan and leave. We build it with you, and we stay accountable to the number.
02
Crypto
Crypto payments, stablecoin flows, tokenised products and compliance-first strategy for operators and Web3 ventures.
03
AI
Practical AI for operators and growth teams: CRM, personalisation, risk, support and content, deployed where it earns its keep.
04
Executive
Fractional C-suite, interim leadership, board advisory and founder coaching for teams scaling faster than their org chart.
Who we work for
Operators and founders. You need senior operators who can step in on Monday, not a six-week discovery phase.
Boards and C-suite. You need an independent view from people who've carried the P&L, and the option to have them carry it again.
Investors and funds. You need operator-grade diligence on iGaming, crypto and AI assets, and hands-on support once the cheque clears.
The 2026 landscape, in one breath
Global iGaming GGR is at roughly $115 billion and growing 12% a year, with LATAM up 38% on the back of Brazil's regulated launch and Africa up 27%. The UK just pushed remote gaming duty to 40%. MiCA's full licensing deadline landed in July, and 68-plus countries now have crypto-specific law. Meanwhile 97% of enterprises have deployed AI agents and fewer than a third are seeing real return.
Growth is real. So is the margin squeeze. The winners will be the ones who execute with discipline in new markets, new rails and new tools. That's the work we do.
Founders
Claude du Toit, Co-founder
Retention and growth operator. Twelve years across Betway (DigiOutsource), EZY Gaming, Rivalry and Xtended Gaming. BCom, UNISA.
Bux Syed, Co-founder
Esports betting and business development leader. Betway Esports, Head of Esports at EZY Gaming, founder of Arcane Bet, VP and Director of Esports Betting at Esports Entertainment Group.
Changing the world, one interaction at a time.
Every player session, every board meeting, every product decision is an interaction. We make yours count.